HIFFantastic.

by Dorthea

As part of a school project I’m doing in my Advertising and Public Relations class, I get to attend the Hawaiian International Film Festival. The festival started last Thursday and it wasn’t until yesterday I managed to drag my sorry ass over there.  Basically, the main purpose of this project is to write copy (after all that’s what the class is all about) and to create buzz around the festival. We’re live-roaming reporters reporting straight from the cinema. We have to create two print stories, two video stories, one blog post about a movie, one blog post about an event, five social media postings and at the end write a review of one of the movies we saw. This might sound like a whole bunch, but it’s not. It’s so much fun and it feels so good to be out in the field reporting.

On yesterday’s agenda was “The Bully Project” and “Headhunters”. Two amazing movies. The Bully Project is a documentary where we follow five kids and families over the course of a school year. Some of the families lost their kid due to suicide caused by bullying and other families have a kid that is being bullied. They all have in common that they’re working for bullying to be taken serious and to make the school a safe place for these kids. It was certainly a touching movie and I wasn’t the only one that had to shed a couple of tears. The kids’ stories were just heartbreaking.

I also went to see the Headhunters (Hodejegerne as us Norwegians would say). Such a great movie. Really well done and the way it was transformed from the book to the screen was pretty good. Aksel Hennie plays his part so well and the way this movie twist around makes it even better. Today I’m going to watch the Bob Marley documentary – super excited.